Website Privacy Policy for Boutique Dermatology Practice
Notice of Privacy Practices & Web Privacy Policy
Last Updated: August 20, 2026
This Privacy Policy describes how Boutique Dermatology (“Practice,”
“Dermatology Practice,” “we,” “us,” or “our”) collects, uses,
protects, and discloses information when you visit our website, fill
out our online contact or consultation forms, use our appointment
scheduling tools, or opt into our SMS communication services.
1. Relationship to HIPAA & Protected Health Information (PHI)
Please note that general website interactions (such as browsing
dermatology services, reading skin care blogs, or viewing clinical
information) do not automatically create a physician-patient
relationship.
HIPAA Applicability: Once you register as a patient, submit medical or
skin history intake forms, or communicate via our secure patient
portal, your information is classified as Protected Health Information
(PHI) under the Health Insurance Portability and Accountability Act
(HIPAA).
Separate Notice of Privacy Practices (NPP): The use, disclosure, and
protection of your PHI for medical treatment, payment, and healthcare
operations are governed by our formal HIPAA Notice of Privacy
Practices, which is provided separately during patient intake.
Non-Secure Web Communications: Standard website contact forms, general
email, and standard SMS/text messages are not encrypted or
HIPAA-compliant. Please avoid submitting sensitive medical history,
unencrypted photos of private skin conditions, or confidential medical
records through general website inquiry forms.
2. Information We Collect
We collect information through direct submission and automated web technologies:
Personal & Contact Information: Name, email address, phone number,
mailing address, and preferred appointment times submitted via
contact, consultation, or intake forms.
SMS & Messaging Data: Mobile phone numbers and opt-in consent records
collected for appointment reminders, treatment preparation details, or
missed-call text-back communications.
Technical & Analytics Data: IP addresses, browser types, device
identifiers, referral URLs, and pages visited, collected via cookies
and web analytics tools (e.g., Google Analytics).
3. How We Use Your Information
We use the information collected via our website to:
Respond to inquiries, process consultation requests, and schedule appointments.
Deliver automated appointment reminders and operational SMS messages
(where consented).
Improve our website layout, user experience, and dermatological
educational content.
Comply with state and federal legal obligations.
4. SMS Communication & Carrier Compliance (A2P 10DLC)
We respect your privacy regarding text messaging. If you provide your
mobile phone number and opt into SMS communications:
Mobile Information Sharing Protection: No mobile information will be
shared with third parties/affiliates for marketing/promotional
purposes. All the above categories exclude text messaging originator
opt-in data and consent; this information will not be shared with any
third parties.
Opt-Out: You may opt out of SMS communications at any time by replying
STOP to any text message.
Message & Data Rates: Standard message and data rates may apply
depending on your mobile carrier plan.
5. Cookies & Tracking Technologies
Our website uses cookies and similar pixels to analyze site traffic,
manage user sessions, and enhance site navigation.
You can configure your web browser to refuse all cookies or notify you
when a cookie is sent.
Blocking cookies will not prevent you from viewing our informational
content, but it may affect interactive features such as embedded
booking widgets.
6. Disclosure of Information
We do not sell, trade, or rent your personal information. We may share
non-PHI data only under the following limited circumstances:
Service Providers: Trusted web hosting, IT support, and scheduling
software providers who assist in operating our website under strict
confidentiality agreements.
Legal Requirements: When required by law, subpoena, court order, or to
protect the safety, rights, or property of our Practice, patients, or
the public.
7. Data Security
We implement physical, technical, and administrative safeguards (such
as SSL encryption on our website) to safeguard user submissions.
However, no internet transmission or electronic storage method is 100%
secure. You acknowledge that you submit unencrypted information over
the internet at your own risk.
8. Third-Party Links
Our website may contain links to external sites, such as patient
portals, medical resource sites, or payment processors. We are not
responsible for the privacy practices or content of third-party
websites.
9. Contact Us
If you have questions regarding this Privacy Policy, your web data, or
our HIPAA compliance practices, please contact us at:
Boutique Dermatology
Attn: Privacy Officer & Compliance
1400 S. Orlando Ave. Suite 101. Winter Park FL. 32789
407-305-9195